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Why Hiring a Local Personal Injury Lawyer Matters More Than Choosing a Mill Firm

Frank Penney • December 5, 2024
If you’ve been in a serious accident, you’re probably overwhelmed with decisions; one of the most important being which lawyer to hire. While those flashy national law firms you see on billboards and TV might seem like the easiest option, they’re often not the best choice. Known as “settlement mills,” these firms focus on processing as many cases as possible, often at the expense of personalized service and real results.

Instead, choosing a local personal injury lawyer, like Frank Penney Injury Law, gives you a real advocate. Someone who knows your community, values your case, and fights for what you deserve. Here’s why going local is always better: 

Settlement Mills vs. Local Attorneys

Corporate law firms, or settlement mills, are like assembly lines. They handle a massive number of cases and push for quick, lowball settlements to save time. Their goal? Move on to the next case as fast as possible.

A local law firm, on the other hand, focuses on quality over quantity. They take fewer cases so they can give each client the attention they need. Your lawyer is directly involved, not just handing you off to paralegals or assistants. At Frank Penney Injury Law, we believe every client deserves to feel like a priority, not just another number.

The Benefits of Hiring a Local Lawyer

1. Personalized Attention
Big corporate firms rarely give your case the time it needs to truly succeed. Local lawyers are different, they listen to your story, understand your injuries, and work tirelessly to build a strong case.

At Frank Penney Injury Law, we treat every case as unique. Whether you’re recovering from surgery, dealing with a traumatic brain injury, or handling the loss of a loved one, we’re here to guide you every step of the way.

2. Deep Knowledge of California Laws
Personal injury laws are complicated and vary from state to state. Hiring someone familiar with California-specific rules can make all the difference in your case. Plus, local lawyers understand how courts in your area work, including judges, opposing lawyers, and even insurance adjusters.

With decades of experience in California, Frank Penney Injury Law knows how to navigate the local legal system to your advantage.

3. Connections to Local Experts
Winning a case often requires more than just a lawyer. You may need medical experts, accident reconstruction specialists, or other professionals to prove your case. A local attorney has these connections and can quickly bring in trusted experts when needed.

At Frank Penney Injury Law, we’ve spent years building a strong network of professionals throughout Northern and Central California to help strengthen our clients’ cases.

4. Stronger Relationships
When you hire a local lawyer, you’re not just another file on their desk. Local attorneys build genuine relationships with their clients. They’re accessible, approachable, and ready to answer your questions throughout the process.

Our team at Frank Penney Injury Law takes pride in keeping you informed and involved. We’re always here to explain your options, fight for you, and make sure you feel supported.

5. They Care About Your Community
Local attorneys don’t just work in your community, they’re a part of it. They’re invested in helping their neighbors and making a difference.

Frank Penney Injury Law is committed to giving back through programs like the Sacramento Kings Bank Shots for Tots initiative. Our dedication to the community inspires us to go the extra mile for our clients.

Why Frank Penney Injury Law?

When you hire Frank Penney Injury Law, you’re getting more than just legal representation. You’re getting a team that truly cares about your recovery and your future.
With over 25 years of experience and more than $500 million recovered for our clients, we’ve built a reputation for delivering results. Frank Penney, named California Consumer Attorney of the Year, is a trusted advocate in personal injury law.

We know how tough this time can be, but you don’t have to go through it alone. Let us fight for the compensation you deserve. You Can Bank on Frank!

Visit our website or call us today for a free consultation.

No Fee Guarantee!

Our legal team understands that life can be very stressful after an accident of any type. The financial costs of your accident can add to that stress. When you are asking for help, this should make your life easier – not more difficult. That is why you do not have to worry about any upfront legal fees and expenses when you hire Frank Penney Injury Lawyers to handle your California personal injury case.


At Frank Penney Injury Lawyers, Frank Penney and his staff work on a contingency basis. This means you only have to pay a fee if you win your case. We will never charge a fee unless we obtain a settlement on your behalf. No win. No fee. Case closed.


This means there is no risk in asking Frank Penney Injury Lawyers for help. You get to benefit from Frank Penney’s years of experience, knowledge, and success without needing to stress about the cost. Call today to set up a free initial case assessment or to learn more.

When I first contacted the Law Offices of Frank D. Penney after my accident, I was frustrated with car insurance companies, and medical insurance companies; after all, I was in pain. He and his staff put me at ease instantly! It was such a relief to have someone working on MY BEHALF! They were able to settle my case for more than I initially thought it was worth. THANKS AGAIN!!!


- KRISTA H.


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Our Recent Blog Posts

By Frank Penney April 16, 2025
An afternoon traffic stop on I-80 in Loomis, Placer County, took a dangerous turn when a California Highway Patrol vehicle was struck by another car. The incident occurred while the CHP officer was parked on the south shoulder of the eastbound lanes near Horseshoe Road, preparing to transport someone from the scene. Suddenly, a Toyota traveling eastbound veered onto the shoulder, slamming into the CHP patrol vehicle. The force of the impact didn’t stop there—the Toyota continued forward, eventually crashing into a tow truck, flipping over, and landing upright on its wheels. Emergency crews responded quickly, and both the officer and the person inside the patrol vehicle were taken to the hospital with what officials described as suspected serious injuries. Fortunately, the driver of the Toyota sustained only minor injuries in the crash. Investigators believe a medical emergency may have caused the Toyota driver to lose control before the crash occurred. As a result of the accident, eastbound lanes #2 and #3 on I-80 near Horseshoe Bar Road were closed as of early afternoon to allow first responders and investigators to manage the scene safely. Experience unparalleled legal representation with Frank Penney Injury Law , the esteemed recipients of the CAOC Trial Attorney of the Year award. With over two decades of dedicated service, our team has consistently delivered record-setting results for accident victims in Northern, Central, and Southern California. Enjoy peace of mind with our no upfront fees policy. Contact us today at 888-888-0566 or through our website www.penneylaw.com for a FREE consultation. Frank Penney Injury Lawyers does not represent any of the parties mentioned above. Nevertheless, we sympathize with the victim and their families in this time of crisis.
By Frank Penney April 14, 2025
A 30-year-old man from Stockton died in a tragic crash Sunday evening in San Joaquin County, according to the California Highway Patrol. The accident happened just after 6:00 p.m. on Interstate 5, south of Downing Avenue. Authorities said the SUV the man was driving veered off the east shoulder of the highway, slammed into a metal guardrail, then tumbled down a dirt embankment before becoming fully submerged in a nearby slough. Emergency crews from the Stockton Fire Department responded quickly and managed to pull the vehicle to shore. Sadly, the man was found deceased in the water by the San Joaquin County Sheriff’s Office dive team. At this time, investigators have not determined whether drugs or alcohol played a role in the crash. Experience unparalleled legal representation with Frank Penney Injury Law , the esteemed recipients of the CAOC Trial Attorney of the Year award. With over two decades of dedicated service, our team has consistently delivered record-setting results for accident victims in Northern, Central, and Southern California. Enjoy peace of mind with our no upfront fees policy. Contact us today at 888-888-0566 or through our website www.penneylaw.com for a FREE consultation. Frank Penney Injury Lawyers does not represent any of the parties mentioned above. Nevertheless, we sympathize with the victim and their families in this time of crisis.
An auto accident attorney from Frank Penney Injury Lawyers and her client are shaking hands in her o
April 9, 2025
Learn why gathering evidence and consulting an auto accident attorney in Redding, CA, are crucial. Call Frank Penney Injury Lawyers at 888-888-0566.
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If you are involved in any type of personal injury due to the fault of someone else, our experienced team at Frank Penney Injury Lawyers in Roseville, CA can help. We are available to anyone in Northern California 24/7! Give us a call today to learn more at 888-888-0566. We will fight for your rights!

No matter where you are in Northern California, or how you reach us, we will be there for you 24/7!

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